We are in the age of social distancing. 40,000 screens have been shuttered nationwide and exhibitors are searching for any means to generate revenue. Overwhelmingly, drive-in venues are being hailed as the answer.
But exhibitors aren't the only group that stand to benefit from these outdoor events. The drive-in format is also perfect for:
Studios, film festivals, and other release groups looking to promote their content.
Churches and religious organizations looking to continue holding services and collect tithes and offerings.
Live music and theater groups seeking to perform.
Political groups looking to hold rallies in an election season.
Restaurants with large, empty parking lots, looking to capitalize on the closure of movie theaters.
Drive-in venues are in demand.
Groups that have opened drive-in venues are seeing sold out shows even when faced with bad weather or when showing old films.
Drive-in venues are favored.
When reviewing outside entertainment options, consumers are choosing drive-in venues largely due to the safety the concept offers them and their families.
Drive-in venues are lucrative.
Operators stand to generate revenue from the sale of tickets, concessions, merchandise, advertising, and more!
Drive-in venues remain open.
Local and state governments continue to express that they have no objections to drive-in venues being open.
Drive-in venues are future proof.
Consumers will be more vigilant after the COVID-19 pandemic passes. The traditional exhibition model of packing patrons in a room elbow-to-elbow risks being disrupted.